audi a5 coupé

brand experience

Innovative presentation of the Audi A5 Coupé at AudiCity Berlin with Microsoft HoloLens technology.

what we

did

The Audi HoloLens Experience marked our first time using the Microsoft technology at a retail event. During the innovative presentation of the Audi A5 Coupé at AudiCity Berlin, guests were able to emotionally familiarise themselves with the new Audi A5 Coupé before the first test drive. We are especially proud that the reality experience was awarded with the Automotive Brand Contest and German Design Award in the Winner category, because creating an unforgettable event experience for our clients and their guests is our passion.