Opening a new location is always a special event for car dealerships. That is why we did not leave a coherent overall concept up to chance: we were responsible for the entire event concept, invitation design, planning, logistics and implementation of the VIP evening. A dynamic schedule made the new location shine. We also got a very special guest star up on stage: the new Audi Q2. It was the first time the car was introduced to the public. As a result, the approximately 500 VIP guests got to admire the SUV live and up close.