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MyZeil - Logo

Racing Bunnies

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Social Marketing
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Event
ENVY Project - Racing Bunnies

For our customer, MyZeil, we ran a racy Easter campaign: on your marks, get set, hop!

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The legendary Bunny Races took place at MyZeil during Easter. Under the slogan "2 fast 2 furry”, a total of 10 hoppers had to prove their mettle in the races and engaged in head-to-head battles on each occasion. MyZeil visitors could share in the excitement live, as things got serious on the race track. Using a microsite that we created, participants had the chance to visit the virtual betting shop, back their favourite and win great prizes, up to a minute before the race started. The campaign not only generated a great buzz at the location, we also ensured that it was accompanied by extensive online and social media activities. In addition to placing ads, we provided regular coverage and a wide reach, thanks to a myriad of different clips, videos and contributions, during the three-week campaign period. We also created the entire campaign layout, advertising material both online and offline, came up with names for the bunnies and oversaw the campaign at the location. Our agency, envy my people, provided the promotional staff.

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ENVY Project - Racing Bunnies - Image 6
MyZeil - Logo

Racing Bunnies

Online
Graphic
Social Marketing
Promotion
Event
ENVY Project - Racing Bunnies
ENVY Project - Racing Bunnies - Image 1

For our customer, MyZeil, we ran a racy Easter campaign: on your marks, get set, hop!

ENVY Project - Racing Bunnies - Image 2
close
ENVY Project - Racing Bunnies - Image 1

Share on Facebook

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ENVY Project - Racing Bunnies - Image 3
ENVY Project - Racing Bunnies - Image 4
ENVY Project - Racing Bunnies - Image 5
ENVY Project - Racing Bunnies - Image 6
ENVY Project - Racing Bunnies - Image 7

The legendary Bunny Races took place at MyZeil during Easter. Under the slogan "2 fast 2 furry”, a total of 10 hoppers had to prove their mettle in the races and engaged in head-to-head battles on each occasion. MyZeil visitors could share in the excitement live, as things got serious on the race track. Using a microsite that we created, participants had the chance to visit the virtual betting shop, back their favourite and win great prizes, up to a minute before the race started. The campaign not only generated a great buzz at the location, we also ensured that it was accompanied by extensive online and social media activities. In addition to placing ads, we provided regular coverage and a wide reach, thanks to a myriad of different clips, videos and contributions, during the three-week campaign period. We also created the entire campaign layout, advertising material both online and offline, came up with names for the bunnies and oversaw the campaign at the location. Our agency, envy my people, provided the promotional staff.

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ENVY Project - Racing Bunnies - Image 2
ENVY Project - Racing Bunnies - Image 8
ENVY Project - Racing Bunnies - Image 10
ENVY Project - Racing Bunnies - Image 9
MyZeil - Logo

Racing Bunnies

Online
Graphic
Social Marketing
Promotion
Event
ENVY Project - Racing Bunnies
close
ENVY Project - Racing Bunnies - Image 1

For our customer, MyZeil, we ran a racy Easter campaign: on your marks, get set, hop!

ENVY Project - Racing Bunnies - Image 1
ENVY Project - Racing Bunnies - Image 2
ENVY Project - Racing Bunnies - Image 4
ENVY Project - Racing Bunnies - Image 5
ENVY Project - Racing Bunnies - Image 3

Share on Facebook

Share on Facebook

Share on Google +

Share on Google Plus +

Share on Twitter

Share on Twitter

The legendary Bunny Races took place at MyZeil during Easter. Under the slogan "2 fast 2 furry”, a total of 10 hoppers had to prove their mettle in the races and engaged in head-to-head battles on each occasion. MyZeil visitors could share in the excitement live, as things got serious on the race track. Using a microsite that we created, participants had the chance to visit the virtual betting shop, back their favourite and win great prizes, up to a minute before the race started. The campaign not only generated a great buzz at the location, we also ensured that it was accompanied by extensive online and social media activities. In addition to placing ads, we provided regular coverage and a wide reach, thanks to a myriad of different clips, videos and contributions, during the three-week campaign period. We also created the entire campaign layout, advertising material both online and offline, came up with names for the bunnies and oversaw the campaign at the location. Our agency, envy my people, provided the promotional staff.

close
ENVY Project - Racing Bunnies - Image 6
ENVY Project - Racing Bunnies - Image 2
ENVY Project - Racing Bunnies - Image 7
ENVY Project - Racing Bunnies - Image 8
close
ENVY Project - Racing Bunnies - Image 9
ENVY Project - Racing Bunnies - Image 3
MyZeil - Logo

Racing Bunnies

Online
Graphic
Social Marketing
Promotion
Event
ENVY Project - Racing Bunnies
ENVY Project - Racing Bunnies - Image 1

For our customer, MyZeil, we ran a racy Easter campaign: on your marks, get set, hop!

ENVY Project - Racing Bunnies - Image 1
ENVY Project - Racing Bunnies - Image 2

Share on Facebook

Share on Facebook

Share on Google +

Share on Google Plus +

Share on Twitter

Share on Twitter
ENVY Project - Racing Bunnies - Image 3
close
close
ENVY Project - Racing Bunnies - Image 4
ENVY Project - Racing Bunnies - Image 5

The legendary Bunny Races took place at MyZeil during Easter. Under the slogan "2 fast 2 furry”, a total of 10 hoppers had to prove their mettle in the races and engaged in head-to-head battles on each occasion. MyZeil visitors could share in the excitement live, as things got serious on the race track. Using a microsite that we created, participants had the chance to visit the virtual betting shop, back their favourite and win great prizes, up to a minute before the race started. The campaign not only generated a great buzz at the location, we also ensured that it was accompanied by extensive online and social media activities. In addition to placing ads, we provided regular coverage and a wide reach, thanks to a myriad of different clips, videos and contributions, during the three-week campaign period. We also created the entire campaign layout, advertising material both online and offline, came up with names for the bunnies and oversaw the campaign at the location. Our agency, envy my people, provided the promotional staff.

ENVY Project - Racing Bunnies - Image 2
ENVY Project - Racing Bunnies - Image 6
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ENVY Project - Racing Bunnies - Image 8
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ENVY Project - Racing Bunnies - Image 11