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Karlovačko - Logo

Karlovačko Football Campaign

Social Marketing
Graphic
Online
Design
ENVY Project - Karlovačko Football Campaign

As part of the successful 1.000.000 beers campaign by Karlovačko for France 2016, envy created the complete digital strategy highly integrated in the complete campaign.

ENVY Project - Karlovačko Football Campaign - Image 1
ENVY Project - Karlovačko Football Campaign - Image 1
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ENVY Project - Karlovačko Football Campaign - Image 2

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ENVY Project - Karlovačko Football Campaign - Image 3
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Envy developed a microsite www.otvorizafrancusku.hr which communicated all important info during the campaign, gave the visitors a virtual map with all locations where they could exchange beer caps for a free bottle of Karlovačko beer and numerous prize games exclusively for Karlovačko fans. During a period of 3 months, we created and launched multi-channel prize games all connected with the main campaign of Karlovačko for France 2016: A quiz – Cap per cap for a trip to France , a word guessing game – Guess the phrase! & a FB analyzer game – Karlovačko diagnose. In the first 2 games, time and accuracy were the elements bringing you the most points, while in the 3rd one we used a software to analyze your FB profile and calculate a % of loyalty towards the brand and football. Every game brought several rewards to the best fans participating. As a conclusion of this campaign, we supported the Horeca channel during France 2016 by including an interactive map of all Karlovačko Horeca locations throughout Croatia to inform people where they could watch the games and we included a live Instagram feed #karlovackokorner displaying pictures of the fans while they were watching the games in their favourite bar. The microsite delivered a record high number of visitors through the 3-month period and increased engagement on all social media platforms from Karlovačko as well.

ENVY Project - Karlovačko Football Campaign - Image 4
ENVY Project - Karlovačko Football Campaign - Image 5
ENVY Project - Karlovačko Football Campaign - Image 3
close
ENVY Project - Karlovačko Football Campaign - Image 6
Karlovačko - Logo

Karlovačko Football Campaign

Social Marketing
Graphic
Online
Design
ENVY Project - Karlovačko Football Campaign
ENVY Project - Karlovačko Football Campaign - Image 1

As part of the successful 1.000.000 beers campaign by Karlovačko for France 2016, envy created the complete digital strategy highly integrated in the complete campaign.

ENVY Project - Karlovačko Football Campaign - Image 2
close
ENVY Project - Karlovačko Football Campaign - Image 1

Share on Facebook

Share on Facebook

Share on Google +

Share on Google Plus +

Share on Twitter

Share on Twitter

Website

Website

Facebook

Facebook

Twitter

Twitter

Instagram

Instagram
ENVY Project - Karlovačko Football Campaign - Image 3
ENVY Project - Karlovačko Football Campaign - Image 4
ENVY Project - Karlovačko Football Campaign - Image 5
ENVY Project - Karlovačko Football Campaign - Image 6
ENVY Project - Karlovačko Football Campaign - Image 7

Envy developed a microsite www.otvorizafrancusku.hr which communicated all important info during the campaign, gave the visitors a virtual map with all locations where they could exchange beer caps for a free bottle of Karlovačko beer and numerous prize games exclusively for Karlovačko fans. During a period of 3 months, we created and launched multi-channel prize games all connected with the main campaign of Karlovačko for France 2016: A quiz – Cap per cap for a trip to France , a word guessing game – Guess the phrase! & a FB analyzer game – Karlovačko diagnose. In the first 2 games, time and accuracy were the elements bringing you the most points, while in the 3rd one we used a software to analyze your FB profile and calculate a % of loyalty towards the brand and football. Every game brought several rewards to the best fans participating. As a conclusion of this campaign, we supported the Horeca channel during France 2016 by including an interactive map of all Karlovačko Horeca locations throughout Croatia to inform people where they could watch the games and we included a live Instagram feed #karlovackokorner displaying pictures of the fans while they were watching the games in their favourite bar. The microsite delivered a record high number of visitors through the 3-month period and increased engagement on all social media platforms from Karlovačko as well.

close
ENVY Project - Karlovačko Football Campaign - Image 2
ENVY Project - Karlovačko Football Campaign - Image 8
ENVY Project - Karlovačko Football Campaign - Image 10
ENVY Project - Karlovačko Football Campaign - Image 9
Karlovačko - Logo

Karlovačko Football Campaign

Social Marketing
Graphic
Online
Design
ENVY Project - Karlovačko Football Campaign
close
ENVY Project - Karlovačko Football Campaign - Image 1

As part of the successful 1.000.000 beers campaign by Karlovačko for France 2016, envy created the complete digital strategy highly integrated in the complete campaign.

ENVY Project - Karlovačko Football Campaign - Image 1
ENVY Project - Karlovačko Football Campaign - Image 2
ENVY Project - Karlovačko Football Campaign - Image 4
ENVY Project - Karlovačko Football Campaign - Image 5
ENVY Project - Karlovačko Football Campaign - Image 3

Share on Facebook

Share on Facebook

Share on Google +

Share on Google Plus +

Share on Twitter

Share on Twitter

Website

Website

Facebook

Facebook

Twitter

Twitter

Instagram

Instagram

Envy developed a microsite www.otvorizafrancusku.hr which communicated all important info during the campaign, gave the visitors a virtual map with all locations where they could exchange beer caps for a free bottle of Karlovačko beer and numerous prize games exclusively for Karlovačko fans. During a period of 3 months, we created and launched multi-channel prize games all connected with the main campaign of Karlovačko for France 2016: A quiz – Cap per cap for a trip to France , a word guessing game – Guess the phrase! & a FB analyzer game – Karlovačko diagnose. In the first 2 games, time and accuracy were the elements bringing you the most points, while in the 3rd one we used a software to analyze your FB profile and calculate a % of loyalty towards the brand and football. Every game brought several rewards to the best fans participating. As a conclusion of this campaign, we supported the Horeca channel during France 2016 by including an interactive map of all Karlovačko Horeca locations throughout Croatia to inform people where they could watch the games and we included a live Instagram feed #karlovackokorner displaying pictures of the fans while they were watching the games in their favourite bar. The microsite delivered a record high number of visitors through the 3-month period and increased engagement on all social media platforms from Karlovačko as well.

close
ENVY Project - Karlovačko Football Campaign - Image 6
ENVY Project - Karlovačko Football Campaign - Image 2
ENVY Project - Karlovačko Football Campaign - Image 7
ENVY Project - Karlovačko Football Campaign - Image 8
close
ENVY Project - Karlovačko Football Campaign - Image 9
ENVY Project - Karlovačko Football Campaign - Image 3
Karlovačko - Logo

Karlovačko Football Campaign

Social Marketing
Graphic
Online
Design
ENVY Project - Karlovačko Football Campaign
ENVY Project - Karlovačko Football Campaign - Image 1

As part of the successful 1.000.000 beers campaign by Karlovačko for France 2016, envy created the complete digital strategy highly integrated in the complete campaign.

ENVY Project - Karlovačko Football Campaign - Image 1
ENVY Project - Karlovačko Football Campaign - Image 2

Share on Facebook

Share on Facebook

Share on Google +

Share on Google Plus +

Share on Twitter

Share on Twitter

Website

Website

Facebook

Facebook

Twitter

Twitter

Instagram

Instagram
ENVY Project - Karlovačko Football Campaign - Image 3
close
close
ENVY Project - Karlovačko Football Campaign - Image 4
ENVY Project - Karlovačko Football Campaign - Image 5

Envy developed a microsite www.otvorizafrancusku.hr which communicated all important info during the campaign, gave the visitors a virtual map with all locations where they could exchange beer caps for a free bottle of Karlovačko beer and numerous prize games exclusively for Karlovačko fans. During a period of 3 months, we created and launched multi-channel prize games all connected with the main campaign of Karlovačko for France 2016: A quiz – Cap per cap for a trip to France , a word guessing game – Guess the phrase! & a FB analyzer game – Karlovačko diagnose. In the first 2 games, time and accuracy were the elements bringing you the most points, while in the 3rd one we used a software to analyze your FB profile and calculate a % of loyalty towards the brand and football. Every game brought several rewards to the best fans participating. As a conclusion of this campaign, we supported the Horeca channel during France 2016 by including an interactive map of all Karlovačko Horeca locations throughout Croatia to inform people where they could watch the games and we included a live Instagram feed #karlovackokorner displaying pictures of the fans while they were watching the games in their favourite bar. The microsite delivered a record high number of visitors through the 3-month period and increased engagement on all social media platforms from Karlovačko as well.

ENVY Project - Karlovačko Football Campaign - Image 2
ENVY Project - Karlovačko Football Campaign - Image 6
ENVY Project - Karlovačko Football Campaign - Image 7
close
ENVY Project - Karlovačko Football Campaign - Image 8
ENVY Project - Karlovačko Football Campaign - Image 3
ENVY Project - Karlovačko Football Campaign - Image 9
ENVY Project - Karlovačko Football Campaign - Image 10
ENVY Project - Karlovačko Football Campaign - Image 11