happy holidays

digital campaign

People got to send Christmas greetings to their loved ones for the Happy Holidays campaign, and we were able to generate valuable leads for the Frankfurter Rundschau.

what we


In cooperation with Hugendubel, we planned and implemented a major lead-generating Christmas promotion for the Frankfurter Rundschau. Passersby sat down in a photobooth and created a personal Christmas card, which they could print out or e-mail right away. The promotion, which was coupled with an attractive sweepstakes, thus provided further incentive to create a personal Christmas greeting, and we achieved an above average number of trial subscriptions.