In cooperation with Hugendubel, we planned and implemented a major lead-generating Christmas promotion for the Frankfurter Rundschau. Passersby sat down in a photobooth and created a personal Christmas card, which they could print out or e-mail right away. The promotion, which was coupled with an attractive sweepstakes, thus provided further incentive to create a personal Christmas greeting, and we achieved an above average number of trial subscriptions.
