get excited for something new


The Frankfurter Rundschau commissioned us to conceive, plan and execute a university campaign for lead generation at six universities in Hesse.

what we


Students are an important target group for the Frankfurter Rundschau (FR for short). We thus received the commission for a Hesse-wide university campaign with target group-specific conception, CI, CD and claim. We devised the simple yet attention-grabbing claim "Get Excited for Something New", and designed the promotional spaces, advertisements and landing page. Of course we also took care of the details like planning and logistics for the tour, including personnel support. By integrating a sweepstakes we provided incentive for the studies and were able to generate the desired leads.