flagship opening

brand experience

We were in charge of planning and implementing the opening event for Dutch jeans label G-Star, which opened a new flagship store at the Zeil.

what we


Dutch jeans label G-Star opened a new flagship store on one of Germany's busiest shopping streets, the Zeil in Frankfurt am Main, and now sells its latest denim creations on approximately 420 square metres of sales space. We were responsible for the planning and entire implementation of the opening event with special guest Palina Rojinski. Our promoters wearing full-body G-Star outfits enchanted the gusts by bring animals made from G-Star jeans to life.