Simultaneous with the construction of the new Foodtopia food court at the MyZeil Shopping Centre, other renovation measures were taking place. And so we were asked to tend to the construction site marketing. Through corresponding measures we ensured that the renovation would ideally contribute to the brand experience for both the tenant and the visitor. We also adjusted the entire CI for the project. Our diamonds as a key visual ensured a more modern appearance, and were unanimously accepted. The layout for the entire MyZeil and all advertising areas was comprehensively implemented.