On the occasion of the Frankfurter Rundschau's cooperation with the SCHIRN Kunsthalle, we were asked to develop a suitable campaign for individual lead and subscription generation for the "Paparazzi!" exhibit. Naturally, we immediately thought of a decked-out photobooth: the visitors simply selected an individual, typical "paparazzi" background, let themselves be photographed, and were able to print the photo out on site – including sweepstakes, of course. It was very positively received, giving us a fantastic 15,000 addresses in three and a half months. Click click!