paparazzi!

digital brand experience

We conceived a matching photobooth for the successful Paparazzi! exhibit for the partnership between the Frankfurter Rundschau and the SCHIRN Kunsthalle.

what we

did

On the occasion of the Frankfurter Rundschau's cooperation with the SCHIRN Kunsthalle, we were asked to develop a suitable campaign for individual lead and subscription generation for the "Paparazzi!" exhibit. Naturally, we immediately thought of a decked-out photobooth: the visitors simply selected an individual, typical "paparazzi" background, let themselves be photographed, and were able to print the photo out on site – including sweepstakes, of course. It was very positively received, giving us a fantastic 15,000 addresses in three and a half months. Click click!