25 years of german unification

brand experience

With a comprehensive booth concept, we gave Aktion Mensch and one million participants an exhilarating fair for the 25th anniversary of German Unification.

what we


In keeping with the topic of "unity", we got a wide range of people to convene at the big fair in Frankfurt with a simple but clever mechanic: we distributed coloured slogan balloons, and once two people with the same colour balloon found each other, they could come to the booth to get their prize. The four original pieces of the Berlin Wall also got a lot of attention. Youths with and without disabilities got to decorate this piece of history with colourful, socially critical graffiti as part of a workshop. The event was a big success, with more than one million visitors.