toyota aygo

launch campaign

We rock the customer journey: target group-oriented advertising of the AYGO launch campaign for the NIX Toyota dealership with a wide-coverage band contest.

what we


After our pitch won, we were able to implement the market debut of the new AYGO for the Autohaus NIX. The concept we developed, the band contest "AYGO ROCKT FRANKFURT", provided a customer-friendly and emotional strategy for the perfect customer journey. Lots of digital and analogue marketing reached the young target group months before the launch event, generating valuable leads and getting the target group excited for test drives. Hundreds of bands applied via a micro-site, from which they could use a template to download their online and print marketing materials and motivate their fans to vote. A big-name journey decided which winner would appear on the big Journal-Frankfurt Stage at the Museumsuferfest in Frankfurt. The event was flanked by photo promotions and sweepstakes, among other things.