urban poetry

digital campaign

The Frankfurter Rundschau was looking for urban poets. We conceived a multimedia sweepstakes and associated micro-site for this purpose.

what we


With a large sweepstakes campaign we aided in the Frankfurter Rundschau in its search for urban poets as part of the "Urban poetry. The billposters" at the SCHIRN Kunsthalle. In the sweepstakes, participants got to share their love of the big city with us by submitting images, videos, audio files and texts. The central hub for the sweepstakes was a micro-site, on which around 9,000 poetry lovers shared their submissions and ordered a great many trial subscriptions.

numbers &


> 9.000



Weekly promotion period