We were to create a product film and marketing materials for Audi A1, with a data-based approach.
"It's the data, stupid!" Data are the key ingredient of the digital age. Yet not only must data be compiled, but the right conclusions must also be drawn from them. That is what market research data, along with sales and stock figures, are integral to our content production for the Audi A1. The data were not just the basis for the conception, planning and implementation of a video production, but also for the resulting marketing materials.