discovery days

digital campaign

From ad performance to sales performance: the digital PS of our commercial campaign "Audi Discovery Days" sent Audi storeroom cars onto the street in no time.




The Discovery Days are an important promotion for selling immediately available Audi vehicles. We were supposed to create a clever, digital marketing campaign to ensure maximum sales.


Under the campaign slogan "Available now. Drive now.", we systematically used data from market research, sales and recorded consumer behaviour for the conception, creation and implementation. We had also already paved the way via a particularly early activation of trade with road books, updates and video messages.

what we




With daily optimisation of the campaign, such as with Adobe Analytics, and systematic usage of the available data, the result of the campaign was anything but happenstance: full ad performance and a sold-out stock.