As the digital lead agency for CUPRA Germany, we were commissioned to develop a new dealer platform that embraces the brand's challenger approach: shifting the perspective.
The focus for the new online presence lay in working with a mobile-first approach. This required a simplified layout and modern usability.
In just six months we developed the new platform for a total of 450 CUPRA contract and service partners that provides an excellent and sophisticated UI and UX design, and with which we are setting the bar for dealer websites. Thanks to a dynamic backend structure and completely revised processes, including a specially designed content management system (CMS), the pages are particularly effective and offer a unique experience for the user.
Dealer websites
Months Development
We have won five awards with our dealer pages: The German Brand Award 2022 in the categories "Excellence in Brand Strategy and Creation - Brand Experience of the Year" and "Excellence in Brand Strategy and Creation - Brand Communication Digital solutions & Apps". The German Innovation Award 2022 in the categories "Excellence in Business to Consumer - Transportation" and "Excellence in Business to Consumer - Design Thinking". As well as the POPAI D-A-CH Award 2022 gold special award in the "Smart Shopper Journey" category.
Awards
