fashion label eigentum

brand building

For the fashion label EIGENTUM, we were in charge of full brand and campaign development from corporate identity to social media and PR.

what we


The fashion label EIGENTUM is a project by our founder and owner Andrej, with his business partner Sandro Koch. The men's collection combines elegant understatement with avant-garde design. We were involved in practically every process, from brand appearance, marketing and photoshoots to design and production. All of this was done with organic cotton and fair working conditions in Peru. For the launch we constructed a beautiful pop-up store, and organised fashion shows and accompanying events.