To not believe in Santa Claus is to not believe in the Football God. And to not believe in him would be never to have seen Alex Meier playing in the Eintracht Frankfurt jersey. We combined the Football God and Santa Claus during "Frankfurt Christmas": we implemented this Christmas campaign with a digital Advent calendar, a photo competition for fans, communication tools and advertising. Above average participation and the resulting user-generated content are evidence of the campaign's success. On that note: ho ho ho, and olé olé!