Value Retail, one of the largest factory outlet operators, commissioned us with the strategic consultation for German locations Wertheim Village and Ingolstadt Village. With "Lotterman & Fuentes", we were able to acquire a brilliant creative duo for a large-scale campaign. With their unique combination as photo models, content creators and idea providers, they generated lots of attention on billboards, social media, and elsewhere. We also defined the conceptual and creative framework for promotion curating of both locations. Shop 'til you drop!