task
Audi AG was able to implement a digital and emotional market debut at ten locations and with a roadshow.
idea
With augmented reality invitation cards, we gave the guests a digital sneak peek of the event. On site the visitors got to experience 360° test drives with VR goggles, and interactively configure their car. Another brand experience highlight: our choreography, in which animated robots took on the "Flying Steps" dancers and presented an impressive symbiosis of human and virtual movements.
