f.a.z. woche

launch campaign

Look who's reading: we supported the national debut of the new magazine Frankfurter Allgemeine WOCHE with an attention-grabbing guerilla promotion.




When a renowned daily paper like the F.A.Z. issues a new magazine, it's occasion enough for an innovative campaign to accompany it. This is where we came in.


We added high-visibility guerilla campaigns to the traditional sampling measures: breakfast scenarios with readings from the F.A.Z. Woche, at first appearing on a daily basis, became public flash mobs and gave the kick-off an unusual twist. The promotion was even more impactful with its own landing page with sweepstakes.

what we




Our flash mobs were the talk of the day and generated the necessary awareness. With the promotions for the landing page we also extended the attention period, increased the reach and generated the desired leads through trial subscriptions.