audi a4 launch

brand experience

We are the benchmark: our innovative event concept for the market debut of the Audi A4 used VR and AR to set new standards, and received the Automotive Brand Contest Award.




Audi AG was able to implement a digital and emotional market debut at ten locations and with a roadshow.


With augmented reality invitation cards, we gave the guests a digital sneak peek of the event. On site the visitors got to experience 360° test drives with VR goggles, and interactively configure their car. Another brand experience highlight: our choreography, in which animated robots took on the "Flying Steps" dancers and presented an impressive symbiosis of human and virtual movements.

what we




Excited guests, a great atmosphere and state-of-the-art brand experience: the use of digital technology and a well thought-out schedule turned the launch into a success. Our simultaneous, innovative roadshow event not only excited the guests and customers, but also won the Automotive Brand Contest Award in the Winner category.