audi g-tron summit

brand experience

With our sustainability event "Audi g-tron summit", we facilitated lively discussion between experts and customers and presented the innovative g-tron models with a nearly neutral environmental balance.




The state of the local and national political debate had to be considered for the Audi g-tron summit. After all, due to its geographical location, Stuttgart is struggling with particularly high levels of fine dust pollution.


As a lead agency, we conceived, planned and implemented the sustainability event. During an expert discussion, including with Prof. Michael Bargende, Chairman of the Research Institute of Automotive Engineering and Vehicle Engines in Stuttgart, as well as Dr. Hermann Pengg, Head of Project Management e-fuel at Audi, 300 invited guests learned about the potential of climate-friendly natural gas engine technology.

what we




Through cross-channel online communication we ensured lots of attention from the press and opinion makers. The slogan: pedal to the metal for sustainability.