For product groups like cosmetics, blogger events are an ideal marketing strategy tool because the approachable superstars from a generation with great purchasing power are always looking for the perfect backdrop. That's why, "despite limited budgeting", it was an extraordinary event for conceiving and implementing the new Conova L.O.V. products.
Inspired by the magic of fairy tales, we let influencers immerse themselves in the enchanted world of our indoor picnic. Enchanted devices and exquisite floral arrangements provided a magical stage for the new L.O.V. products, and the perfect background for the influencers' photos and videos.