pop-up restaurant

retail strategy

The pop-up restaurant Secret Bar-BQ for the Yellow Pages became the talk of the town in record time, and was Germany's first ever pop-up burger restaurant.

our

task

task

Deutsche Telekom subsidiary Gelbe Seiten asked us to present the marketing effectiveness of their publication pertaining to social media to potential advertising customers as part of a business case.

idea

We had the idea – unique at the time – for the necessary social media buzz: we developed Germany's first pop-up burger restaurant, the Secret Bar-BQ. At first it was a lot of work, and ultimately we were responsible for every aspect of this ambitious experiment, from conception and construction to gastronomy management, to marketing. The work paid off: despited a limited budget, tight deadlines and strict requirements from the authorities, we created a real gem.

what we

did

our

result

With our innovation and sense for a unique pop-up location, we struck gold. Along with enormous media resonance, the "Secret Bar-BQ" turned into an actual meeting place over just two weeks. A secret worth sharing.

14

Days open

100 %

secret

> 2.600

Guests in the first 83 hours

1

Guest every 2 minutes